LOOK I helps you correct your daily routine and achieve complete recovery and a healthy life.

LOOK I focuses on the small, repetitive routines of daily life.

  • routine

    A healthy routine created with everyday eyewear
  • recovery

    The beginning of the performance is deep recovery
  • Authenticity

    Certified blue light blocking glasses, born from scientific experimentation and the craftsmanship of 30 years of experience.
  • Daily life

    Eyewear that can be used anytime, anywhere

LOOK I

Having coached many athletes on the field, I have put a lot of thought into how to keep them in peak condition and perform at their best.

Many athletes and coaches tend to focus their research solely on providing good training.
But the most important thing for good performance and condition is recovery.
The thing most closely related to recovery is sleep.

So LOOK I looked into how we can maximize athletes' sleep and found that we are exposed to artificial light our entire lives.

These artificial lights disrupt our brains, preventing us from getting enough rest and quality sleep, thus preventing us from fully recovering.

To prevent this phenomenon and ensure complete rest, LOOK I invented LOOK I Premium Blue Light Blocking Special Lenses, a product with advanced pigment technology that absorbs artificial light and blue light, which are wavelengths of light harmful to the human body.

Change your life with LOOK I.

CEO Son Dong-min

Education

- Bachelor of Physical Education, Sejong University
- Master's degree in Physical Education from Sejong University

personal history

- Gimpo FC (K-League 2) Physical Coach
- Physical coach for Pohang Steelers Football Club (K-League 1)
- Physical Coach for the U-23 South Korea National Football Team
- Ansan Greeners FC (K-League 2) Physical Coach

book

Author of "Physical Coaches: Change the Soccer Market"
Author of <Ace MZ Spirit>

LOOK I SUPPORTER

The Core of the LOOK I Brand Identity

  • 30 Years of Eyewear Expertise

    LOOK I was born from more than 30 years of hands-on experience and optical expertise passed down from the founder’s father, the proprietor of Muguk Optical and Ideco Optical. Leveraging decades of practice working directly with customers’ vision and fit needs, LOOK I carefully selects only proven frames and functional lenses that are comfortable and reliable in everyday life.

  • Reliable Distribution & Fair Pricing Through an Expert Network

    All LOOK I products are distributed through the professional channels of Muguk Optical and Ideco Optical. Because industry experts personally inspect and curate every item, LOOK I reduces unnecessary distribution costs and delivers better value—offering comparable quality at more reasonable prices.

  • Our Promise: Only Proven, Functional Eyewear

    LOOK I does not offer eyewear that is merely attractive—our principle is to provide only functionally effective, objectively verified glasses. Every lens is rigorously evaluated through optical inspections and in-store testing based on strict criteria such as:

    • Blue-light blocking performance
    • Aspheric lens design
    • Lightweight manufacturing techniques
    • Coating quality

    We select lenses that meet these standards so customers can trust and rely on their LOOK I eyewear.